Medallia helps companies win through customer and employee experience. It offers a SaaS platform that captures experience data from signal fields emitted by customers and employees. The platform utilizes AI technology to analyze structured and unstructured data from these signal fields across human, digital, and internet of things, or IoT, interactions. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment. The company was founded in 2001 and is headquartered in San Francisco, California.